nic.cr
nic.cr is Costa Rica’s top level domain registrar organization, not a sexy product necessarily, but they wanted to be fun, they wanted to talk to younger audiences, to let them know a .cr domain was something to be proud of.
So we looked into what does it mean to be .CR
It means to be loud, bold, friendly.
It means to wear our identity with pride.
An “appellation contrôlée” some might say.
And we invited people to support .CR with a campaign about a cat named Romeo, and his adventures on the internet.
